Social Innovations
Beware of Excess “Creativity”
Creative directors can sometimes muck up marketing messages.
Cause Marketing - Most Popular
Social Innovations
The Cultural Touch
By tailoring its methods to local values and needs, Rare has slowly seeded conservation programs in 40 countries. Yet as more and more species teeter on the brink of extinction, the organization must expand quickly. Here's how the boutique nonprofit is delivering customized Rare Pride social marketing campaigns to millions of people in the planet's most fragile ecosystems.
Social Innovations
Your Brand Is Too Small
A real nonprofit brand isn't a "look" –– it's a movement of idealistic people.
Social Innovations
Games for Change
"Cause-related" video games don't go far enough in helping to solve social problems.
Podcast
Amory Lovins - Energy Efficiency and Implementation
Throughout the Energy Efficiency series, Amory Lovins, has diligently presented countless statistics and case studies to support the need for, and demonstrate the benefits of, improved energy services. In this audio lecture, he now identifies a significant number of formidable barriers to energy efficiency, and prescribes a variety of ways to overcome these barriers, including sexy marketing campaigns and a direct appeal to the bottom line.
Social Innovations
Preventing Online Activism Fatigue
Tips for encouraging sustained online engagement.
Social Innovations
Unselling Meth
The Montana Meth Project's graphic ads saturate TV, radio, billboards, and newspapers to portray the reality of methamphetamine use, in all its grit. Scabs and body sores are just the beginning. So far, the shock factor is working.
Social Innovations
Lose the Marketing Department
If marketing isn't built into your entire organization, you're lost.