Cause Marketing: Attention Campers

By Matthew Schuerman

How Girls Inc. put the power of Lancome to work in support of mission.

Best of Breed

By Philip Kotler & Nancy Lee

When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.

Loud and Clear

By Chip Heath 2

Crafting messages that stick -- What nonprofits can learn from urban legends.

Coming Clean

By Karen Coppock

Firms fare better when they acknowledge self-interest in cause marketing.

Going Head to Head

By David P. Baron

When activists miscalculate their strategic approach, their boycotts tend to falter and fade away, squandering important resources and credibility. Similarly, when companies mishandle their nonmarket strategies, they too pay a steep price.