Social Innovations
Private Language in Public Places
Are you talking to those you're targeting? Or are you talking to yourself?
Cause Marketing - Most Popular
Social Innovations
Ad Council Giving Campaign Misses the Target
Agency bigshots misunderstood fundraising.
Secret Agents
Find out why Method home products keep their eco-friendliness under very attractive wraps.
Social Innovations
Marketing to Donors
Three take-away tips on nonprofit fundraising from maketing guru Seth Godin.
The Power of Brands
Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.
Podcast
Mal Warwick - Messaging to Win Supporters for Your Cause
Clear communication is the key to informing and inspiring supporters for any cause. Based on his years of experience helping nonprofits succeed, Mal Warwick shares with his 2007 Nonprofit Boot Camp audience some tried-and-true methods for getting the message across. As emphasized in this audio lecture, good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity in order to excite contributors and let them know their money will be well spent.