Cute and Lucrative

By Keith Epstein

Sidebar to "Crisis Mentality:" some species attract donors more than others.

Tackling Vision Care Disparities

By Melinda Tuan & Fay Twersky 1

How one nonprofit uses an NFL team’s celebrity to improve poor children’s eyesight - and life chances.

Research Rules

By R. Christine Hershey & Andrew Posey

Why nonprofits should do their homework before communicating with the public.

No Market for Marketing

By Maia Szalavitz 1

Nonprofits do not use -- and often don't want -- for-profit marketing techniques.

My, What a Personality!

By Alana Conner Snibbe

How nonprofits can distinguish themselves from for-profits by using their unique brand attributes.

Philanthropy, Inc.

By Keith Epstein

How today’s corporate donors want their gifts to help the bottom line.

Attracting Attention

By Andrea Orr

The Taproot Foundation provides organized volunteers who deliver marketing expertise.

The Price of Commercial Success

By James A. Phills & Victoria Chang 1

Minnesota Public Radio: social purpose capitalism.

Competitive Advantage: A Dance of Relevance

By Jocelyn Dong

Ballet Memphis leverages its understanding of local culture – Elivs, gospel, rockability, and African-American stories – to compete against touring Broadway blockbusters.

Nonprofits and the Net

By Gerald Burstyn

Tight budgets and a lack of technical know-how are keeping nonprofits off the web.