Marketing for Health

By Caroline Manus, Peiman Milani & Julian Wolfson 1

A recent experiment in Brazil shows that successfully getting fortified foods to people who need them is as much about aspiration as access.

Let Your Values Show

By Nancy Mahon

Using unbranded content to influence global issues can help eliminate doubt about corporate-driven social efforts, help move the needle on global issues, and still fortify the bottom line.

Fostering Behavior Change for Better Health

By Aarthi Rao & Sandra McCoy 6

How a patient-centered approach and tools from the private sector can greatly enhance global health programs that require changes in attitudes or behavior.

Lean Management in Health Care Delivery Is Late

By Dr. Ola Orekunrin 7

The current health care market consistently fails the world’s poorest people. Increasing efficiencies and an influx of innovation are overdue.

Why the Social Sector Needs the Scientific Method

By Caroline Fiennes 4

A flawed study on deworming children—and new studies that expose its errors—reveal why activists and philanthropists alike need safeguards.

Practical Advice

Creating Health in the 21st Century

By Leigh Carroll & Bridget B. Kelly 1

Five principles to guide how communities can develop new pathways to health, plus concrete steps toward contributing to a culture that values connections and relationships as much as treatments and health campaigns.

Communities Can Set the Course for Lasting Change

By Ann Austin 2

Communities have the resources to address the problems they face; they just need to approach those problems in a different way.