Cancer Activism: Gender, Media, and Public Policy
Karen Kedrowski & Marilyn Stine Sarow
University of Illinois Press, 2007
Gender, Media, and Public Policy
Karen M.Kedrowski & Marilyn Stine Sarow
(University of Illinois Press, 2007)
Kedrowski and Sarow trace the breast cancer and prostate cancer movements over the last two decades, analyzing the relationships between activism, media advocacy, media content, and funding. They find that, despite the fact that the two diseases have similar mortality and morbidity rates, the breast cancer movement is far more successful at shaping government policy and public opinion.