The Blue Way: How to Profit by Investing in a Better World
Daniel de Faro Adamson & Joe Andrew
Simon & Schuster, 2008
The Blue Way:
How to Profit by Investing in a Better World
Daniel de Faro Adamson
& Joe Andrew
(Simon & Schuster, 2008)
Being blue (vs. red) puts companies in the black, argue Adamson and Andrew. According to their research, the 80 S&P 500 companies that donated to Democratic candidates outperformed the 380 S&P 500 companies that donated to Republican candidates by 17.52 percent over the past five years. The blue companies’ secrets to success, say the authors, include efficient use of energy, a culture of innovation, and investment in employees’ well-being.