Filled with charming stories of experiments offering novel solutions to pressing social questions, The Power of Experiments: Decision Making in a Data-Driven World is an enjoyable read that celebrates the power of experimentation to create social change. Authors Michael Luca and Max H. Bazerman, both Harvard Business School professors, advocate experiments that have used randomized controlled trials (RCTs) to test the effects of online experiences on behaviors and choices. They invite readers to…

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