Fall 2006

Volume 4, Number 3

The fall 2006 issue of Stanford Social Innovation Review has much to offer those interested in donor behavior and the culture of giving. “A New Take on Tithing” reveals that if affluent Americans contributed at levels that match their income, charitable giving would increase by $100 billion a year. “Your Inner Philanthropist” explores the downsides of giving with your heart, and “It Takes a Stick” draws a strong correlation between a society’s generosity and how punitive it is.


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Measuring Social Impact

Drowning in Data

By Alana Conner Snibbe 9

Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.

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The Other CSR

By Timothy M. Devinney, Patrice Auger, Giana Eckhardt, & Thomas Birtchnell 1

Consumers say they want to buy green products but they don’t always follow through. There are, however, strategies corporations can take to increase sales of sustainable goods.

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Individual Giving

A New Take on Tithing

By Claude Rosenberg & Tim Stone 6

Too often, individuals make decisions about how much money to donate to charitable causes on an ad hoc basis. As a result, many people give less money than they can actually afford.

Field Report

Case Study


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Social Innovations

Your Inner Philanthropist

By Susan A. Ostrander 1

What gets lost when donors follow their own hearts instead of recipients’ needs.



For Love or Money

By Alana Conner Snibbe

Innovative plays are good for all theaters, but lucrative for only a few.



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