Publishing over 97,000 pollution violations in an online open source database has been effective in advancing environmental sustainability in China. In this audio lecture, Ma Jun, Director of the Institute of Public and Environmental Affairs, describes the positive results achieved through the China Water Pollution Map, which provides each supplier’s detailed pollution data on a publicly searchable website. At the Stanford Global Supply Chain Management Forum, Jun describes how a group of NGOs made tangible gains toward environmental sustainability by motivating corporate brands to influence their supply chain partners to correct their pollution violations. In this episode of Stanford University’s Social Innovation Conversations, Jun relates how the Green Choice Alliance is successful in achieving environmental sustainability through corporate social responsibility.

Ma Jun, Founding Director of the Institute of Public and Environmental Affairs (IPE), was ranked first in Fast Company’s 100 Most Creative People in Business for 2012. He is an influential Chinese environmentalist and writer. Jun led the development of the IPE China Water Pollution Map, an open source online database created to monitor corporate environmental performance. As a result of his work, Jun was named as one of the 100 most influential persons in the world by Time magazine in 2006 and received an award from the Nature Conservancy and the group Society, Entrepreneur & Ecology (SEE) in 2009. Jun also received the 2012 Goldman Environmental Prize.