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Nike has traveled the full range of the corporate social responsibility movement, from the campaigning days when it was a poster child for all things to do with poor working conditions through the era of multistakeholder partnerships. It has now moved into the next phase where corporate responsibility becomes part of the business model. Speaking at the Stanford 2007 Responsible Supply Chains Conference, Nike's VP for corporate responsibility, Hannah Jones, looks at the future of corporate responsibility as the focus shifts upstream.

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