The Art of Advocacy Strategy
Making our activism smart in a new political era.
Advocacy Innovative ways to influence public policy
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The Pink Hats Were Awesome. Now Let’s Deliver.
We need to double down on the gritty business of impact. Here’s how.
Persuasion in a “Post-Truth” World
To make progress on ideologically or politically sticky issues, social sector organizations must reshape their messaging to do more than cite facts; they must use smart storytelling and craft solutions that don’t require those they want to reach to sacrifice their values.
Why Some Big Companies Back Boycotts
Corporations that suffer from reputational threats often form unlikely alliances with social activist groups.
Anatomy of a Viral Web Video Campaign
With the right creative approach and the help of supporter networks, nonprofits can leverage web video to engage thousands, even millions, of people on a shoestring budget.
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The Bias of ‘Professionalism’ Standards
Professionalism has become coded language for white favoritism in workplace practices that more often than not leave behind people of color. This is the fourth of 10 articles in a special series about diversity, equity, and inclusion.
The Science of What Makes People Care
Five principles based in social science that will help organizations connect their work to what people care most about.
Creating High-Impact Nonprofits
Conventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This study of 12 high-impact nonprofits, however, shows that real social change happens when organizations go outside their own walls and find creative ways to enlist the help of others.
Stop Raising Awareness Already
It’s time for activists and organizations to adopt a more strategic approach to public interest communications.
How Nonprofits Get Really Big
Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.