Advocacy Innovative ways to influence public policy



By Marcia Stepanek

Group-think extends to swarms of social activism.

The Changing Role of Nonprofits

By Amy Sample Ward 6

The author initiates a conversation about the new role of nonprofit organizations in the current social media and/or technology revolution and invites readers to continue the discussion.

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Lobbying for Good

By Kyle Peterson & Marc Pfitzer 1

In their efforts to be socially responsible, most companies fail to wield their most powerful tool: lobbying. Yet corporations such as Mary Kay, Royal Dutch Shell, and General Motors are increasingly leveraging their deep pockets, government contacts, and persuasive powers for the cause of good. Not all kinds of socially responsible lobbying are created equal, however. The authors discuss which forms are best for companies and society.

Thomas M. Siebel - Using Marketing Techniques to Fight Meth Abuse

The abuse of the synthetic drug known as methamphetamine has become a top crime problem in the United States, and now a global epidemic. In this audio lecture, part of the Stanford Social Innovation Review's conference on evaluation, IT leader and philanthropist Thomas Siebel discusses the nature of meth addiction as well as the efforts of the Meth Project, a large-scale prevention program aimed at reducing first-time meth use through public service messaging, public policy, and community outreach.

The Secret Sauce

By Marcia Stepanek

The Internet will increasingly be used to build momentum for social change.


By Marcia Stepanek 2

Social media is helping people self-assemble for social action.

Robert Klein - Proposition 71: Funding Stem Cell Research

When President Bush set limits on stem cell research in 2001, millions of families who were hopeful that such research could help alleviate the diseases of their loved ones were devastated. In this Stanford Center for Social Innovation audio lecture, attorney Robert Klein discusses his efforts to author and push through legislation in California which, so far, has succeeded in advancing such research. Sharing personal and political struggles, Klein movingly underscores the urgency behind his quest.

Dollar Days

By Marcia Stepanek 2

Social media will become increasingly critical to nonprofits' advocacy.

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(Illustration by Shonagh Rae)

The Science of What Makes People Care

By Ann Christiano & Annie Neimand 5

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.