Decades of Deadlock: Using Network Principles to Break Through
When not being able to figure out who “won” means everyone did.
Advocacy Innovative ways to influence public policy
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Making the Benefits of Cause Marketing Last
When companies champion a cause, their efforts often have a “rented” quality. It’s time to ramp up authentic, lasting connections between companies and social impact.
Can We Measure Media Impact? Surveying the Field
Two scholars analyze an array of current approaches to gauging whether and how news organizations make a difference in the world.
Made to Measure
Supplements to the article “Can We Measure Media Impact? Reading Between the Lines.”
Can We Measure Media Impact? Reading Between The Lines
Leaders at one nonprofit media outlet are advancing a conversation about how best to develop meaningful metrics for journalistic work. Includes magazine extras.
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The Bias of ‘Professionalism’ Standards
Professionalism has become coded language for white favoritism in workplace practices that more often than not leave behind people of color. This is the fourth of 10 articles in a special series about diversity, equity, and inclusion.
The Science of What Makes People Care
Five principles based in social science that will help organizations connect their work to what people care most about.
Creating High-Impact Nonprofits
Conventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This study of 12 high-impact nonprofits, however, shows that real social change happens when organizations go outside their own walls and find creative ways to enlist the help of others.
Stop Raising Awareness Already
It’s time for activists and organizations to adopt a more strategic approach to public interest communications.
How Nonprofits Get Really Big
Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.