In their efforts to be socially responsible, most companies fail to wield their most powerful tool: lobbying. Yet corporations such as Mary Kay, Royal Dutch Shell, and General Motors are increasingly leveraging their deep pockets, government contacts, and persuasive powers for the cause of good. Not all kinds of socially responsible lobbying are created equal, however. The authors discuss which forms are best for companies and society.
Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk.
The world's neediest people are using mobile phones in ways that were never intended, and with great success. With wireless technologies, Indian farmers are finding out the latest crop prices, Nigerian youth are learning how to prevent the spread of HIV/AIDS, and Peruvian citizens are reporting criminal activity in their neighborhoods. Yet dialing into these powerful tools is not always straightforward. The author explains how to make the wireless revolution ring in economic growth and prosperity for people living at the bottom of the pyramid.
Certain nonprofits can take a page from business's playbook and learn how to attract cash for expansion.
Social entrepreneurship and social enterprise have become popular and positive rallying points for those trying to improve the world, but social innovation is a better vehicle for understanding and creating social change in all of its manifestations.
Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.
Large-scale social change requires broad cross-sector coordination, not the isolated intervention of individual organizations.
With an understanding of these 10 funding models, nonprofit leaders can use the for-profit world's valuable practice of engaging in succinct and clear conversations about long-term financial strategy.
Social entrepreneurship is attracting growing amounts of talent, money, and attention, but along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does.
By working closely with the clients and consumers, design thinking allows high-impact solutions to social problems to bubble up from below rather than being imposed from the top.
