Nonprofit Management Innovative ideas to help nonprofit leaders better manage their organization

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Marketing Research: That Won't Break the Bank Alan R. Andreasen

Marketing Research

Review By Claire Alexander

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.

Spring 2003

Going Global: Transforming Relief and Development NGOs
Marc Lindenberg and Coralie Bryant

Going Global

Review By David F. Suarez

The leaders of international humanitarian organizations, such as CARE and Oxfam talk candidly about management strategy, organizational goals, advocacy, accountability, and partnerships.

Spring 2003

Growing Pains

By Chris McGarry

New research suggests that the fate of start-up nonprofits is highly dependent on their acquisition of stable funding sources, particularly public funds

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Drowning in Data

By Alana Conner Snibbe 9

Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.