Name Your Price
Identity-related purchasing decisions are illuminated by Leif Nelson who shows how cause-related marketing intersects with pay-what-you-want pricing.
Identity-related purchasing decisions are illuminated by Leif Nelson who shows how cause-related marketing intersects with pay-what-you-want pricing.
The Mulago Foundation is practicing a form of philanthropy that is desperately needed. It is a fundamental departure from the conventional wisdom of what good philanthropy is suppose to be about.
Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.
Money doesn't make you happy, but giving it away does
Marketing professor Kathleen Vohs' research finds that money acts as a psychological resource that changes people's motivations.
With an understanding of these 10 funding models, nonprofit leaders can use the for-profit world's valuable practice of engaging in succinct and clear conversations about long-term financial strategy.
A decade of applying the collective impact approach to address social problems has taught us that equity is central to the work.
Too many people believe social value is objective, fixed, and stable, when in fact it is subjective, malleable, and variable.
To do as much good as possible with limited resources, funders should look to woefully underfunded protest movements.
Racial bias creeps into all parts of the philanthropic and grantmaking process. The result is that nonprofits led by people of color receive less money than those led by whites, and philanthropy ends up reinforcing the very social ills it says it is trying to overcome.