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Leif Nelson, author of  “Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving” on social responsibility and corporate philanthropy

Name Your Price

Featuring Leif Nelson

Identity-related purchasing decisions are illuminated by Leif Nelson who shows how cause-related marketing intersects with pay-what-you-want pricing.

Nonprofit Turnaround

By Jan Glick 3

My new book, "Nonprofit Turnaround: A Guide for Nonprofit Leaders, Consultants and Funders," delves into questions of the state of nonprofits today.

Jennifer Lynn Aaker on social responsibility in daily life

Firm Stereotypes Matter

Featuring Jennifer Aaker

Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.

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Drowning in Data - Thumbnail

Drowning in Data

By Alana Conner Snibbe 9

Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.