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Jennifer Lynn Aaker on social responsibility in daily life

Firm Stereotypes Matter

Featuring Jennifer Aaker

Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.

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The Dragonfly Effect

By Jennifer Aaker & Andy Smith 10

Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.

THE COMING
FAMINE: The Global
Food Crisis and What
We Can Do to Avoid It
Julian Cribb

Food Solutions

Review By Janine Yorio

The Coming Famine: The Global Food Crisis and What We Can Do to Avoid It by Julian Cribb

Winter 2011

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Drowning in Data

By Alana Conner Snibbe 9

Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.