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Jennifer Aaker - The Dragonfly Effect and Social Enterprise

How can you leverage the power of design thinking and psychological research with practical tools and strategies to get your social enterprise off the ground? In this university podcast, sponsored by the Stanford Center for Social Innovation, Stanford Graduate School of Business marketing professor Jennifer Aaker introduces the "dragonfly effect" model to illustrate how technology can be used to support business and social missions.

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The Dragonfly Effect

By Jennifer Aaker & Andy Smith 10

Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.

The Case for Causal AI

By Sema K. Sgaier, Vincent Huang & Grace Charles 3

Using artificial intelligence to predict behavior can lead to devastating policy mistakes. Health and development programs must learn to apply causal models that better explain why people behave the way they do to help identify the most effective levers for change.