Buzz Control
Social media is a powerful marketing tool. But how do you control your message once it goes viral and is in the hands of the public?
Research - Articles
Highlights from scholarly journals (more)
Long Suffering Falls Short
Guilt might move people not to relieve suffering, but to exacerbate it by rationalizing that the victims somehow deserve their plight.
Next to Godliness
People are more likely to engage in moral behavior when they are in a clean-scented room.
House Divided
From warring political parties comes broad-based policymaking.
Evil Green
New research shows that buying green products makes people more likely to cheat and steal.
Put at Least One Egg in Another Basket
For-profit companies preach and employ diversification—and it would behoove nonprofits to have diverse revenue portfolios, as well.
What Makes Civic Associations Work
What makes a civic association effective is not so much the resources and opportunities available to it, but good leaders.
Unsoiled Reputations
Family-owned firms pollute less than nonfamily firms; and that is due to the family values that these firms were founded upon.
Receiving Aid, Receiving Respect
How people experience government programs directly affects their levels of civic engagement.
The Value of Free
People are more likely to use products that they pay for, but when it comes to malaria-preventing bed nets in Africa, the opposite holds true.