With children in developed countries spending much of their free time watching TV, sending instant messages, and playing video games, they don’t have a lot of bandwidth left for thinking about the developing world’s problems.

The United Nations World Food Programme (WFP) decided that the best way to educate kids about global hunger was to use a medium that already had their attention: the video game. “If we don’t initiate projects that will interest children, not only will we lose the war [on...

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