What might prevent executives from backing investments to improve their company’s social behavior and performance? A popular view holds that they require reassurance that such investments will not hurt the bottom line—that corporate social responsibility (CSR) is compatible with financial performance. Once the facts show that there is money to be made from investments in CSR, such executive holdouts will then happily put their money behind it. As natural as this inference seems, new research sug…

To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?