SSIR x Bridgespan: Giving That Gets Results
SSIR x Bridgespan: Giving That Gets Results
Giving That Gets Results is an eight-week series of voices from the vanguard of giving. Philanthropists and foundation executives share how they are adapting their strategies, aiming for results, and measuring their impact to learn and improve. #givesmart

John is from the school of strategic philanthropy. The foundation he works for has four defined program areas, and he’s the head of climate change. He has a well-thought-through theory of change pinned to his office wall, and his team spent nine months refining its highly detailed three-year strategy with clear metrics for success related to each activity. His foundation has three-year grant cycles, and he tries to help his grantees gain sustainable funding in the interval. But even as the board was voting to approve this new strategy, he heard rumblings of a new referendum at the state level that could have a tremendous effect on state funding to his grantees. When it passed, he couldn’t react because his funds for the year were spent; even if they weren’t, he didn’t have the six to eight weeks required to write up detailed new proposals for the board.

Maria considers herself an “adaptive philanthropist.” She cares about poverty and has read the research linking various interventions (such as an extended school day with high-quality programs) to gains in student achievement. When grantees come in for meetings, they know they can scribble notes on the theory of change she has tacked on the wall and pose pointed questions about assumptions she’s making. Learning and updating her theory with new information is one of the most important things she does. She too has a scorecard of progress, but it’s against higher-level outcome indicators rather than specific implementation activities. When a new funding proposal started floating around city hall, she used her flexible capital to help grantees pursue scenario analysis in case the new funding comes to pass. Then, she and her board agreed to increase the organization’s allocation to help support passage. When it passed, she and her grantees were poised to seize the opportunity.

Despite the radical reset of the economy and political stalemate, John’s foundation’s approach is increasingly irrelevant. Most philanthropists haven’t actually shifted their approach to an adaptive philanthropy mindset. They either stick to the old model—a rigid plan that they desperately try to follow despite the fact that it won’t work anymore—or they find themselves lurching from grant to grant, slipping back into old, opportunistic habits and making a disconnected set of grants that don’t add up to anything.

Adaptive philanthropy, on the other hand, relies more on decision trees and scenario analysis than on rigid multi-year plans that, themselves, take years to evaluate and months to refresh. It takes just as much analysis, but the analysis is dynamic, not static. Adaptive philanthropists are highly oriented toward the external environment, keeping an eye on important sensitivities and assumptions versus executing what they wrote months ago.

Adaptive philanthropy is one of the more interesting developments in the field of philanthropy. Over the course of the next eight weeks SSIR and Bridgespan will present a series of blogs, videos, and webinars that explore adaptive philanthropy, and other new and important approaches to philanthropy. The series will include blog posts by such innovative philanthropists as Pierre Omidyar, Jean Case, Paul Brest, and Marc Beniof.

As a starting point for this series, we at Bridgespan would like to offer up a few of our ideas about adaptive philanthropy for debate:

  1. Adaptive philanthropists have clear but flexible boundaries, as well as a definition of what success looks like, for whom, and over what timeframe. This includes taking stock of what you really care about, all of the assets at your disposal (expertise, relationships, voice), what your stakeholders say that you or your staff are really good at, and what you need to learn.
  2. Adaptive philanthropy defines the anchors of a funder’s strategy—what shouldn’t change in changing times—and boundaries within which investments can move to catch currents. By what criteria will you judge new opportunities that pop up and determine whether you should seize them?
  3. Within what they care about, adaptive leaders understand deeply what evidence says about what does and doesn’t work, what’s known and unknown. This includes gold-standard evaluation evidence, where available, as well as the voices of beneficiaries or others whose mindset and behaviors funders are trying to influence.
  4. If such leaders are investing in an area where much is unknown, they have a clear learning agenda and plan to experiment so that they can come down the learning curve as quickly as possible. Such a plan will define assumptions to test and important external factors that will require strategy adjustment.
  5. With clear boundaries and a goal informed by evidence, adaptive philanthropy does not assume a rigid, paint-by-numbers process to achieve that success. It requires increased comfort with risk and uncertainty. It requires rapid prototyping of ideas, with rapid feedback loops from important stakeholders—not once a year, but monthly—and offers philanthropists outside perspective on their thinking. It requires rapid decision-making, shorter cycle times on budgets and paperwork, capital that the funder can allocate flexibly to emerging opportunities throughout the year.

Most philanthropists we know aspire to change the world—that’s why they are in the job. But most don’t feel they have appropriate behaviors and tools to do it. Adaptive strategy requires a wholesale shift in thinking and doing. We look forward over the next eight weeks to hearing how funders and their grantees are facing challenges and rising—adaptively—to meet them.