Ever wonder why some nonprofits get all the press? That's the question a pair of sociologists from the State University of New York at Albany set out to answer in a new study. And their findings might surprise anyone, especially any journalist, who assumes that newsworthiness dictates media coverage. SUNY researchers Ronald Jacobs and Daniel Glass poured through news articles in the New York Times, the New York Daily News, and Newsday published between 1990 and 1998, searching for mentions of no…

To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?