No color suits Raising a Reader (RAR) better than red. Even from afar, the bright red bags, in the clutches of little hands, draw attention. These simple and sturdy bags, filled with bilingual children’s books, are the signature brand of Raising a Reader, a nonprofit take-home book bag program that encourages parents in at-risk homes to read aloud daily to children under 5. The bags rotate through schools, childcare settings such as Head Start, and local programs for young mothers.

Raising a...

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