Quantcast
Measurement

The Power of Feedback

It’s nearly impossible today to rent a room or buy a product without the company asking about your experience so that it can improve and innovate. Yet while systematically engaging customers or beneficiaries is the quickest, cheapest way to identify areas for improvement, nonprofits and funders—even those hooked on measurement—can do more. 

A growing chorus of social sector players are advocating for a greater emphasis on listening. Gathering feedback not only provides a valuable stream of insight on program effectiveness to investors and investees, but also gives dignity and respect to those they seek to help. What’s more, organizations shifting from gathering data about beneficiaries to gathering input and ideas from them are seeing gains beyond quickening the pulse and quality of measurement and evaluation. These organizations are supporting constituent self-advocacy in ways that can increase equity and inclusion or even change systems.

This series, produced with support from the William and Flora Hewlett Foundation, will explore the power of feedback—including how it can inform strategy and empower others.

Starting this September, through February, the series will present commentary from leaders who are improving strategies and services through customer insight in fields as diverse as philanthropy, criminal justice, public health, and technology. It will also include videos and podcasts featuring beneficiaries who are seeing positive change from others listening to them, and audio-slideshows on how to make feedback part of organizations’ existing measurement systems.  

As in the practice of feedback, the series’ richness will come from readers, listeners, and viewers sharing their own stories about customer insight and influence, and their reactions to others’ commentary. We encourage everyone to share at #feedbackempowers.

This series was produced for Stanford Social Innovation Review by Milway Media with the support of the William and Flora Hewlett Foundation.

  • Homeless Shelter Uses Feedback to Help Its Clients Regain Independence - Thumbnail

    Homeless Shelter Uses Feedback to Help Its Clients Regain Independence

    1

    The Arkansas nonprofit Our House, which provides shelter to homeless families and individuals working to regain their economic independence, has built a culture of continuous feedback with surveys, community councils, and “happy or not” voting terminals. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • Health Agency Embraces Harsh Feedback to Transform Relationships - Thumbnail

    Health Agency Embraces Harsh Feedback to Transform Relationships

    When Paula John visited Epiphany Community Health Outreach Services for help with her arthritis, she encountered long wait times and unfriendly staff. Her feedback led to changes that transformed her opinion of the organization. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • How Client Feedback Helped Transform a Houston Health Agency

    Featuring Paula John

    Growing up, Paula John didn’t feel her voice counted, motivating her to give her children a different experience by listening to them closely. She expected the same consideration from her Houston community health agency. When its services fell short, her harsh feedback became a catalyst for change. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • Integrating Feedback Across a Nonprofit Business Model - Thumbnail

    Integrating Feedback Across a Nonprofit Business Model

    Nurse-Family Partnership, a maternal-child health nonprofit, has incorporated ways to gather, interpret, and apply feedback into its nonprofit business model. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • Improving an Employment Service With a Former Prisoner’s Feedback - Thumbnail

    Improving an Employment Service With a Former Prisoner’s Feedback

    When Betty McCay finished a 27-year prison sentence and approached the Center for Employment Opportunities for help with finding a job, the last thing she expected was to be asked for her feedback on running the program. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • Former Prisoner Pays Forward the Gift of Being Heard

    Featuring Shannon Revels

    Shannon Revels met a teacher in prison who listened to his ideas, demonstrating a willingness to engage that Revels paid forward at his employment agency and on the job. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • Tools and Lessons to Make Listening to Clients Feasible - Thumbnail

    Tools and Lessons to Make Listening to Clients Feasible

    Gathering feedback from clients can be the swiftest path to insight and service improvement for nonprofits. Listen for Good offers a low-cost, high-quality method. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • How Feedback Shaped a Community Organization - Thumbnail

    How Feedback Shaped a Community Organization

    Input from Boston residents changed Union Capital Boston’s rewards program from providing specific material goods to distributing cash in exchange for doing volunteer activities. It also drove the creation of networking events for members. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • How Feedback Can Change People and Places - Thumbnail

    How Feedback Can Change People and Places

    Kate Lauzon found sobriety and a role as an activist through her Massachusetts city's weekly resident feedback sessions, a gathering of civic groups known as “Working Cities Wednesdays” organized by Habitat for Humanity. Part of a series produced for SSIR with the support of the Hewlett Foundation.

  • A New Paradigm for Nonprofit Measurement - Thumbnail

    A New Paradigm for Nonprofit Measurement

    In this audio slideshow, Fay Twersky, director of the Effective Philanthropy Group at the William and Flora Hewlett Foundation, discusses how the process of collecting feedback from constituents provides a much needed third dimension to nonprofit measurement practice.

  • Feedback Is Not a Fad

    By Larry Kramer 3

    Listening to beneficiaries should be part and parcel of any initiative that seeks to help others. Part of a series produced for SSIR with the support of the Hewlett Foundation.