The best way to increase clean energy production and phase out fossil fuels may be to shift the narrative from climate change to messages that reflect people’s deeply held values, particularly those related to better health.
A transnational program focused on equality shows that engaging with conflict and difference is vital to the growth and effectiveness of social movements and broader change.
Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.
Progress in dealing with the problem of climate change will require that the institutions of government, business, and community work not in isolation from each other, let alone at cross-purposes, but by reinforcing each other’s efforts through consolidation.