Achieving marriage equality in the United States took time, tough questions, and coordinated efforts across politics, strategy, and messaging.
Advocacy Innovative ways to influence public policy
Effective advocates may need to shift focus from political persuasion to public relations power.
What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.
Ten practical strategies to open doors on Capitol Hill.
Making our activism smart in a new political era.
We need to double down on the gritty business of impact. Here’s how.
To make progress on ideologically or politically sticky issues, social sector organizations must reshape their messaging to do more than cite facts; they must use smart storytelling and craft solutions that don’t require those they want to reach to sacrifice their values.
Corporations that suffer from reputational threats often form unlikely alliances with social activist groups.
With the right creative approach and the help of supporter networks, nonprofits can leverage web video to engage thousands, even millions, of people on a shoestring budget.
It’s time for activists and organizations to adopt a more strategic approach to public interest communications.
Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.
Conventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This study of 12 high-impact nonprofits, however, shows that real social change happens when organizations go outside their own walls and find creative ways to enlist the help of others.
Five critical questions to guide the work of nonprofit communicators.
This follow-up on the popular "Collective Impact" article provides updated, in-depth guidance.