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Reframing the Gun Debate

By Erika Soto Lamb 2

To enact policies that reduce gun violence in the United States, advocates are flipping the script to make the conversation about saving lives rather than taking away Americans’ guns.

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(Illustration by Shonagh Rae)

The Science of What Makes People Care

By Ann Christiano & Annie Neimand 2

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.

How Nonprofits Get Really Big - Thumbnail

How Nonprofits Get Really Big

By William Foster & Gail Fine 19

Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.