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Reframing the Gun Debate

By Erika Soto Lamb 2

To enact policies that reduce gun violence in the United States, advocates are flipping the script to make the conversation about saving lives rather than taking away Americans’ guns.

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(Illustration by Shonagh Rae)

The Science of What Makes People Care

By Ann Christiano & Annie Neimand 10

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.