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The Critical Role of the Strategic Brand

Featuring Nathalie Kylander

Harvard researcher Nathalie Kylander challenges traditional branding principles and proposes a new framework for developing a more strategic brand.

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Drowning in Data

By Alana Conner Snibbe 9

Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.