Business - Articles

Innovative ways to enhance corporate social responsibility (more)

Big Blue Volunteers

By Sarah Murray 2

From Mumbai, India, to Mérida, Mexico, IBM employees are applying
their professional skills to a wide range of social challenges.

There Is No Such Thing as a Green Product

By Trevor Zink & Roland Geyer 11

Touting products like LEDs and recycled plastic packaging as “green” is misleading, because it fails to account for their effects on markets and consumer behavior and for the resulting environmental consequences. The authors offer what they say is a better approach: measuring the overall "net green" impact of the product.