In 2004, PNC Financial Services Group launched Grow Up Great, a corporate initiative that focuses on early childhood education. Since then, the company has committed $350 million to that initiative, and Grow Up Great has served more than 2.3 million children. But to PNC stakeholders, the most important feature of the initiative may be the authenticity that underlies it—the sense that PNC sponsors Grow Up Great for its own sake. “Believe it or not, [PNC] actively eschews connecting...
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