No Market for Marketing
Nonprofits do not use -- and often don't want -- for-profit marketing techniques.
Research - Articles
Highlights from scholarly journals (more)
Silence=Bad Strategy
How failing to speak up leads nonprofit boards to persist with mislaid plans.
One for Deregulation
Why states' nonprofit regulation rules may not be just unnecessary, but also unwise.
Going, Going, Sold for Too Little!
Why nonprofit auctions are inefficient, and how they can raise more money.
Untapped Donors
Volunteers and young people are among several overlooked source of funds.
So Uncivilized
Rudeness, sarcasm, and disrespect undermine employee productivity.
Undercutting TV’s Ageist Stereotypes
TV spoils outlook on aging, but keeping a diary may lessen the damage.
My, What a Personality!
How nonprofits can distinguish themselves from for-profits by using their unique brand attributes.
Beware the Lone Genius
Innovation depends on social networks, not solo brains.
Brother Spared a Dime
Homeless protests in the '80s were born not just of grievances, but also of greenbacks.