Branding Social Change?
Can "movement marketing"—a means for companies to connect with consumers through social media—really lead to positive social change?
Review
Sectors - Articles
Excerpt
The Last Hunger Season
In The Last Hunger Season, Roger Thurow shares the experience of a year in Africa with four smallholder farmers.
Preserving the Meaning of Social Enterprise
Nonprofit and for-profit enterprises that prioritize social impact and financial sustainability need to band together and make the collective voice of social enterprise exponentially more powerful.
Is the UN Really Trying to Take Over the Internet?
A look at new proposals to change how our Internet is governed.
Tell Me a Story
Eight tips for creating powerful narratives that drive social impact.
Information as a Cash Crop
In East Africa, access to accurate, timely information is improving the livelihood of entrepreneurial farmers.
The Problem with Problem Statements
Forgoing the articulation of a problem statement and focusing on paradox leads to more effective communication with your organization’s supporters.
Citizen as Designer
By shifting the responsibility of the citizen from deciding to designing, we can redirect resources away from conflict and toward creating better ideas.
Trust and Technology
Together, the public and private sector can develop affordable and truly accessible banking solutions that benefit the world’s poor.
A Simple Method to Improve College Graduation Rates
A case study of Boston-area organization Bottom Line.