1. Giving Voice to Values (GVV) was launched with the Aspen Institute and the Yale
School of Management as founding partners. It is now housed at and funded by Babson
2. See the full reports of these studies, “Where Will They Lead?”; at http://www.aspeninstitute.
3. Perry London, “The Rescuers: Motivational Hypotheses About Christians Who
Saved Jews from the Nazis” in Altruism and Helping Behavior: Social Psychological
Studies of Some Antecedents and Consequences (New York: Academic Press, 1970); and
Douglas H. Huneke, The Moses of Rovno: The Stirring Story of Fritz Graebe, a German
Christian Who Risked His Life to Lead Hundreds of Jews to Safety During the Holocaust
(New York: Dodd Mead, 1985).
4. Rushworth M. Kidder, Moral Courage: Taking Action When Your Values Are Put to the
Test (New York: HarperCollins Publishers, 2005): 47.
5. See especially “Ways of Thinking About Our Values in the Workplace” and “Scripts
and Skills” at www.GivingVoiceToValues.org.