In 2000, the Italian clothier Benetton conducted an advertising campaign called “We, On Death Row.” As part of the campaign, the company sponsored the publication of a booklet in Talk magazine that featured interviews with 26 death row inmates in the United States. Victims’ rights groups such as Justice For All and the National Organization of Parents of Murdered Children mounted protests against what they perceived as a sympathetic portrayal of 26 murderers. These groups also formed an alliance…

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