For profit-making companies, branding is generally second nature. But how can nonprofits use branding effectively? In ths audio lecture recorded at the 2007 Nonprofit Management Institute, Business Professor Jennifer Aaker shares her experiences studying and writing about nonprofits to identify how they may use branding to differentiate themselves, leverage limited funds, establish a reputation, inspire customer commitment, and more.
In parts of Nicaragua, nearly 80 percent of the population goes without electricity, leaving them cut off from critical opportunities for betterment and development. In this audio interview, Kriss Deiglmeier, the Center for Social Innovation executive director, converses with Mathias Craig who created blueEnergy to bring electricity to marginalized communities in this region of the world.
Your organization has an important mission. But could a potential funder or volunteer tell that by looking at your website or your annual report? And could one of your employees make the right decision in a tough situation by reading it? In this audio lecture recorded at the 2007 Nonprofit Management Institute at Stanford, Chip Heath discusses how you can craft a mission statement that inspires people and helps them make important decisions, thereby offering powerful tools to lead your organization.
First Book is a not-for-profit organization that provides books to low-income students. In this audio interview, founder Kyle Zimmer discusses with Design for Change host Sheela Sethuraman the evolution of her startup from a mere idea in 1992 to an organization with hundreds of employees and millions of books. She also outlines how she's applied best business practices to create a scalable entrepreneurial model.
In nonprofit management, implementing organizational changes can be a huge challenge. In this audio lecture, Susan Colby shares the Bridgespan approach to nonprofit strategy by taking the example of one of her clients, the Harlem Children's Zone. Speaking at the 2006 Nonprofit Management Institute at Stanford, she walks her audience of high-level nonprofit executives through a rather challenging process to tactfully institute radical organizational changes.
Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.
Large-scale social change requires broad cross-sector coordination, not the isolated intervention of individual organizations.
For NGOs, impact comes in different forms and to track the cycles of social change work, we must think across the tangibility and the speed of emergence of change.
With an understanding of these 10 funding models, nonprofit leaders can use the for-profit world's valuable practice of engaging in succinct and clear conversations about long-term financial strategy.
Social entrepreneurship is attracting growing amounts of talent, money, and attention, but along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does.
