Sectors - Articles

Lynne Patterson - Empowering Women in Latin America

One of the best methods proven to alleviate poverty is microlending to women, who have a great track record for using loans wisely to create small business enterprises that sustain their entire families. Host of the Center for Social Innovation at Stanford, Lynne Patterson talks about the creation of Pro Mujer, an international microfinance and women's development network in Latin America. She details the mission, objectives, methods, and progress, illuminating the organization's empowering impact on the lives of its many clients.

Margaret Neale - Myths and Truths About Negotiation

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Everything you've ever assumed about the correct way to negotiate is, well, probably wrong. So says negotiation expert Margaret Neale at Stanford during the 2007 Nonprofit Management Institute. In this audio lecture, she explores many of the beliefs that surround negotiation "best practices" in an attempt to distinguish the reality from wishful (or wrong-headed) thinking. This talk will add to your understanding about negotiation, and give you tools to respond effectively in your next negotiation challenge.

Brij Kothari - Literacy Through Entertainment

What do you get when you combine a love of Bollywood music videos with widespread illiteracy? Brij Kothari sees an opportunity to make the world a better place. By subtitling popular entertainment, he helps millions learn to read in a fun way. He's also creating multiplatform stories that will be seen on TV, read on mobile phones, and printed in books. Talking to Design for Change host Sheela Sethuraman in this audio interview, Kothari describes how he improves lives by incorporating education into everyday entertainment.

Jennifer Aaker - Creating Strong Nonprofit Brands

For profit-making companies, branding is generally second nature. But how can nonprofits use branding effectively? In ths audio lecture recorded at the 2007 Nonprofit Management Institute, Business Professor Jennifer Aaker shares her experiences studying and writing about nonprofits to identify how they may use branding to differentiate themselves, leverage limited funds, establish a reputation, inspire customer commitment, and more.

Mathias Craig - Bringing Electricity to the Marginalized

In parts of Nicaragua, nearly 80 percent of the population goes without electricity, leaving them cut off from critical opportunities for betterment and development. In this audio interview, Kriss Deiglmeier, the Center for Social Innovation executive director, converses with Mathias Craig who created blueEnergy to bring electricity to marginalized communities in this region of the world.

Chip Heath - Missions That Really Inspire

Your organization has an important mission. But could a potential funder or volunteer tell that by looking at your website or your annual report? And could one of your employees make the right decision in a tough situation by reading it? In this audio lecture recorded at the 2007 Nonprofit Management Institute at Stanford, Chip Heath discusses how you can craft a mission statement that inspires people and helps them make important decisions, thereby offering powerful tools to lead your organization.

Kyle Zimmer - Fearlessly Helping the World to Read

First Book is a not-for-profit organization that provides books to low-income students. In this audio interview, founder Kyle Zimmer discusses with Design for Change host Sheela Sethuraman the evolution of her startup from a mere idea in 1992 to an organization with hundreds of employees and millions of books. She also outlines how she's applied best business practices to create a scalable entrepreneurial model.

Susan Colby - Nonprofit Management Approaches at Bridgespan

In nonprofit management, implementing organizational changes can be a huge challenge. In this audio lecture, Susan Colby shares the Bridgespan approach to nonprofit strategy by taking the example of one of her clients, the Harlem Children's Zone. Speaking at the 2006 Nonprofit Management Institute at Stanford, she walks her audience of high-level nonprofit executives through a rather challenging process to tactfully institute radical organizational changes.

Robert Sutton - Building a Civilized Workplace

How do you spot an asshole in the workplace—or figure out whether you might be one? Robert Sutton, author of the best-selling book, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't, provides a sure-fire test and offers tips for keeping your "inner jerk" from rearing its ugly head on the job. Drawing on serious research and analysis, Sutton shows his Stanford 2007 Nonprofit Management Institute audience how managers can eliminate mean-spirited and unproductive behavior.