Notes
1 Edward Sheen, Lyn Denend, and Stefanos Zenios, “PlayPumps International: Gaining User Buy-In,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/PlayPumps-GainingUserBuy-In.pdf
2 Stanford Graduate School of Business, Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/global-health-innovation-insight-series
3 Stacey McCutcheon, Lyn Denend, and Stefanos Zenios, “Respira Design: Complex Requirements for a Simple Solution,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/Respira-ComplexRequirements.pdf
4 Lyn Denend and Stefanos Zenios, “PATH I: Building a Direct Sales Force,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/PATHI-BuildingaDirectSalesForce.pdf
5 Lyn Denend and Stefanos Zenios, “SafePoint I: Stimulating Adoption,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/SafePointI-StimulatingAdoption.pdf, and Lyn Denend and Stefanos Zenios, “SafePoint II: Sustaining Adoption,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/safepoint-ii-sustaining-adoption
6 Lyn Denend, Amy Lockwood, Edward Sheen, and Stefanos Zenios, “AdaptAir: Developing and Commercializing an Accessory Product Versus a Stand-Alone Product,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/AdaptAir-AccessoryversusProduct.pdf
7 Stacey McCutcheon, Lyn Denend, and Stefanos Zenios, “PSI II: Changing Perceptions and Behaviors,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/PSIII-ChangingPerceptions.pdf
8 Julie Manriquez, Lyn Denend, and Stefanos Zenios, “Brilliance II: Achieving Impact Through Licensing,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/BrillianceII-AchievingImpactThroughLicensing.pdf
9 Julie Manriquez, Lyn Denend, and Stefanos Zenios, “CycleBeads III: Implementing Too Much, Too Soon,” Global Health Innovation Insight Series, http://csi.gsb.stanford.edu/sites/csi.gsb.stanford.edu/files/CycleBeadsIII-Implementing.pdf