Winter 2007

Volume 5, Number 1

Nonprofits using for-profit models, businesses pursuing social missions—the paths of businesses and nonprofits aren’t just crossing, they are converging. When it comes to value creation, stakeholder management, organizational structure, and capital mobilization, business and nonprofit leadership face many of the same challenges and goals. Stanford Social Innovation Review’s winter 2007 issue deals with the necessity of “Capitalizing on Convergence.”

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Social Innovations

The Power of Brands

By Adrian Sargeant & John B. Ford 3

Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.

Social Innovations

One Buyer at a Time

By James T. Riordan 3

Aid organizations help build small businesses build capacity without asking whether people want the businesses’ products. As these stories show, successful programs start with real buyers.

Social Innovations

Networks for Good Works

By Joel M. Podolny

Successful social innovators nurture close ties between members and infuse their networks with a common set of values.

Social Innovations

Capitalizing on Convergence

By James E. Austin, Roberto Gutiérrez, Enrique Ogliastri, & Ezequiel Reficco 1

Nonprofits and businesses are converging - in the value they create, the stakeholders they manage, the organizations they form, and the financial instruments they use.

Field Report

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Green Fire

By Laila Weir

A Chilean firewood certification program spares both the air and indigenous business.

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Social Innovations

The People’s IPO

By Anne Stuhldreher

Lower-income patrons of Market Creek Plaza can now invest in the shopping center.

Case Study

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Social Innovations

Rolls-Royce Radicals

By Sandra Rothenberg & Maureen Scully

Responsible Wealth, a Boston-based nonprofit, is convincing many affluent Americans to challenge the very rules that made them rich.


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Faith in Fair Trade

By Kathryn Wolford & Lisa Bonds 1

How Lutherans are transforming their love of coffee into global good.



Vengeance, Interrupted

By Alana Conner Snibbe

How organizations can inspire reconciliation instead of revenge.


Listening Is Lucrative

By Alana Conner Snibbe 2

The most successful nonprofits pay close heed to their markets.


Designing Trust

By Rosaline Juan

Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from.



Review: The New Capitalists

Review By Jarrett Spiro

THE NEW CAPITALISTS: How Citizen Investors Are Reshaping the Corporate Agenda by Stephen Davis, Jon Lukomnik, and David Pitt-Watson

Social Innovations

Review: Strategic Giving

Review By Pablo Eisenberg 1

STRATEGIC GIVING: The Art and Science of Philanthropy by Pablo Eisenberg


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