Notes
1 Amory Lovins, Reinventing Fire: Bold Business Solutions for the New Energy Era, White River Junction, Vermont: Chelsea Green Publishing, 2013.
2 Michael E. Porter and Claas van der Linde, “Green and Competitive: Ending the Stalemate,” Harvard Business Review, vol. 73, no. 5, 1995.
3 Andrew A. King, “Innovation from Differentiation: Pollution Control Departments and Innovation in the Printed Circuit Industry,” IEEE Transactions on Engineering Management, vol. 42, no. 3, 1992.
4 C. K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Revised and Updated 5th Anniversary Edition), Upper Saddle River, New
Jersey: FT Press, 2009.
5 Vijay Govindarajan and Chris Trimble, Reverse Innovation: Create Far from Home, Win Everywhere, Boston: Harvard Business School Publishing, 2012.
6 “Green Is Green at General Electric: Is Jeff Immelt the Man to Pull ‘Ecomagination’ Off?,” Strategic Direction, vol. 22, no. 9, 2006.
7 Thomas P. Lyon and John W. Maxwell, “Environmental Public Voluntary Programs Reconsidered,” Policy Studies Journal, vol. 35, no. 4, 2007.
8 Andrew A. King, “Cooperation Between Corporations and Environmental Groups: A Transaction Cost Perspective,” Academy of Management Review, vol. 32, no. 3, 2007.
9 Andrew J. Hoffman, From Heresy to Dogma: An Institutional History of Corporate Environmentalism, Redwood City, California: Stanford University Press, 2001.
10 Auden Schendler, Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution, New York: Public Affairs, 2010.
11 Michael E. Porter and Mark R. Kramer, “Creating Shared Value: How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth,” Harvard Business Review, vol. 89, no. 1, 2011.
12 Luca Berchicci and Andrew King, “Postcards from the Edge: A Review of the Business and Environment Literature,” Academy of Management Annals, vol.1, no. 1, 2007.
13 Richard Rumelt, Good Strategy/Bad Strategy: The Difference and Why It Matters, New York: CrownPublishing Group, 2012.
14 Amory B. Lovins, “Apples, Oranges, and Horned Toads: Is the Joskow Marron Critique of Electric Efficiency Costs Valid?,” The Electricity Journal, vol. 7, no. 4, 1994.
15 Todd D. Gerarden, Richard G. Newell, and Robert N. Stavins, “Assessing the Energy-Efficiency Gap,” Journal of Economic Literature, vol. 55, no. 4, 2017.
16 Meredith Fowlie, Michael Greenstone, and Catherine Wolfram, “Do Energy Efficiency Investments Deliver? Evidence from the Weatherization Assistance Program,” The Quarterly Journal of Economics, vol. 133, no. 3, 2018.
17 Michael Porter, George Serafeim, and Mark Kramer, “Where ESG Fails,” Institutional Investor, October 16, 2019.
18 Allen L. Hammond and C. K. Prahalad, “Selling to the Poor,” Foreign Policy, October 27, 2009.
19 Aneel Karnani, “The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty,” California Management Review, vol. 49, no. 4, 2007.
20 Vijay Govindarajan and Ravi Ramamurti, “Reverse Innovation, Emerging Markets, and Global Strategy,” Global Strategy Journal, vol. 1, no. 3-4, 2011.
21 Jason Kornwitz, “Why Reverse Innovation Will Change the World,” News@Northeastern, March 12, 2013.
22 Jim Yong Kim, “$300 House Design Workshop Keynote Address,” YouTube, 2012.
23 Vijay Govindarajan and Jack Wilson, “Whatever Happened to the $300 House?” Harvard Business Review, January 27, 2014.
24 Eric Hagerman, “Aspen Skiing Company’s Auden Schendler on Big Levers, Blue Collars, and Bourbon,” Fast Company, April 28, 2009.
25 Erik Simanis, “Reality Check at the Bottom of the Pyramid,” Harvard Business Review, June 2012; Erik Simanis and Duncan Duke, “Profits at the Bottom of the Pyramid,” Harvard Business Review, October 2014.
26 Igor Douven, “Testing Inference to the Best Explanation,” Synthese, vol. 130, no. 3, 2002.
27 Edward E. Leamer, Macroeconomic Patterns and Stories, Berlin: Springer, 2008.
28 Peter Lipton, Inference to the Best Explanation, Milton, United Kingdom: Taylor & Francis, 2004.
29 Boston Consulting Group, Indra K. Nooyi on Performance with Purpose: An Interview with the CEO of PepsiCo, January 14, 2010.