Since the inception of TOMS Shoes in 2006, the buy-one give-one business model has been widely embraced (and criticized) by consumers and businesses alike as an effective model for creating both commercial and social value. Blake Mycoskie founded the for-profit TOMS after a visit to Argentina, where he met children who were so poor that they had no shoes. Inspired to help, Mycoskie designed a shoe after the common Argentinian alpargata, and pledged that for each pair sold, TOMS would donate a...

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