Combining idealism with a genuine love of business, John Sage cofounded the social enterprise company Pura Vida, one of the largest distributors of fair trade organic coffee in the world. In this University podcast, he discusses his mission to improve the lives of people in coffee-growing regions. Sage explains how Pura Vida works at the intersection of the for-profit and nonprofit sectors, showing how the two can be blended to generate both revenues and social good.