1 of 2 This webinar is the first in a two-part series, Webinar Series: How to Solve Social Problems with Science
This webinar will cover how we can advance methods of innovation using insights from science:
- How we can get deeper insights about stakeholders’ needs, preferences, behaviors, and context
- How we can know what works: user-testing vs. randomized controlled trials
- The crucial role of creativity in a scientific process
- How behavioral design integrates science and human-centered design (HCD)
In Part One of this webinar series, Piyush Tantia, co-executive director of ideas42, a social enterprise that uses insights from behavioral economics to invent fresh solutions to tough social problems, will share surprising examples from behavioral science research demonstrating why we must go beyond simply relying on stakeholders’ answers to questions if we want to understand them better. The rise of behavioral science and techniques for randomized evaluations enables us to ground innovation in science. We can now follow a systematic and reliable process modelled after engineering, rather than relying solely on intuition and judgment. This webinar will be useful to anyone engaged in, or funding, innovation in the social, government, or private sector, including program designers, policy makers, funders, impact investors, grant makers, product managers, UX and design practitioners, as well as organizational leaders.
Along with a foray into science, the presenter will further discuss the role of creativity by using recent case studies from ideas42’s work. Part Two of this two-part webinar series, led by Ted Robertson and Will Tucker-Ray, will discuss cases from ideas42’s behavioral design work with governments, including the White House Social and Behavioral Sciences Team and the mayoral offices of Chicago and New York. A guest speaker from one of the government entities will join Ted and Will.
Register and you can view a recording on-demand three hours after each live event ends and anytime over the next twelve months.
Co-Executive Director, ideas42
ModeratorSenior Editor, Stanford Social Innovation Review