Webinar price: $49
Organizational Development

Storytelling in Communications Part 1

1 of 2 This webinar is the first in a two-part series, Turning Your Mission Into Action: Three Core Components of Strategic Communications

In this webinar, you will learn:

  • How to cultivate a culture of storytelling within your organization
  • Ideas for gathering meaningful stories from a variety of audiences
  • Narrative principles that all great stories share
  • How to integrate data and evidence to amplify the impact of your story
  • How stories can inspire deep connections among donors, volunteers, and decision-makers

People have been sitting around campfires for tens of thousands of years telling stories. Stories help teach tasks, reinforce principles, create values, and persuade people to modify their thinking and behaving. Storytelling is also one of the most powerful tools that social change leaders can harness to communicate their mission and advance their organization’s goals. This webinar is for staff members at nonprofits, social enterprises, and foundations who are interested in learning how storytelling can help increase their organization’s impact.


  • Principal, Brownbridge Strategies
  • Cofounder, The Goodman Center
  • Moderator
    Senior Editor, Stanford Social Innovation Review
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