Webinar price: $49
Organizational Development

The Importance of Strategy in Communications Part 2

2 of 3 This webinar is the second in a three-part series, Turning Your Mission Into Action: Three Core Components of Strategic Communications

This webinar will:

  • Explain how networks can enable public, private, and social sector leaders to achieve impact with greater agility while utilizing existing resources
  • Provide practical techniques, exercises, and convening designs that enable groups to rapidly build a capacity for finding common ground
  • Introduce paths for identifying shared values and a shared purpose across diverse actors
  • Set forth a clear roadmap for launching and sustaining networks that can drive innovation and impact both within organizations and across systems

In communications, strategy is essential to your organization’s success. A strong communications strategy starts by identifying clearly defined goals and the decision makers you are attempting to persuade. After that, you create messages that speak to your decision makers’ values, and then you outline a set of tactics for delivering those messages. Effective communications strategies require a constant reassessment of tactics and a willingness to try new approaches in service of the larger strategic priorities. This webinar is for staff members at nonprofits, social enterprises, and foundations who are interested in approaching communications with a strategic mindset.

Presenters

  • Moderator
    Managing Editor, Stanford Social Innovation Review
  • Chief Strategy Advisor for Equity Initiatives and Human Capital Development, The Atlantic Philanthropies
  • Principal, Brownbridge Strategies
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