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Corporate social responsibility (CSR) initiatives are usually thought of as top-down, with the interests of company executives taking precedence over other workers. In this talk, CB Bhattacharya, a visiting Stanford professor and author of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, examines why the traditional approach to CSR should be reexamined. Speaking at a seminar organized by the Stanford Center for Social Innovation, he details how his research supports stakeholder-driven corporate social responsibility initiatives. He explains why this change from top-down to stakeholder-driven initiatives means higher returns for us all.
Green Giants shares the six factors that have enabled these extraordinary firms to crack the code on profitable, sustainable business and offers a blueprint corporate leaders and entrepreneurs alike can follow.
Social intrepreneurs have an opportunity to change their companies for the better, from the inside out.
Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism
Peers Inc explores how age-old concepts of capitalism, consumerism, and even ownership are taking on new meaning in today’s marketplace of the "sharing economy."