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Corporate social responsibility (CSR) initiatives are usually thought of as top-down, with the interests of company executives taking precedence over other workers. In this talk, CB Bhattacharya, a visiting Stanford professor and author of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, examines why the traditional approach to CSR should be reexamined. Speaking at a seminar organized by the Stanford Center for Social Innovation, he details how his research supports stakeholder-driven corporate social responsibility initiatives. He explains why this change from top-down to stakeholder-driven initiatives means higher returns for us all.
More poor households benefit when the private and social sectors work together to build better environments for inclusive business.
Corporate philanthropy can play a powerful role in addressing pervasive public health problems—a look at three effective practices from the Merck Childhood Asthma Network.