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Corporate social responsibility (CSR) initiatives are usually thought of as top-down, with the interests of company executives taking precedence over other workers. In this talk, CB Bhattacharya, a visiting Stanford professor and author of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, examines why the traditional approach to CSR should be reexamined. Speaking at a seminar organized by the Stanford Center for Social Innovation, he details how his research supports stakeholder-driven corporate social responsibility initiatives. He explains why this change from top-down to stakeholder-driven initiatives means higher returns for us all.
Business has an important role to play in social change, but not through corporate social responsibility.
Four steps to making a positive difference in the field—and developing valuable leadership skills along the way.