Listen here, or download the 33 MB mp3 file.
Corporate social responsibility (CSR) initiatives are usually thought of as top-down, with the interests of company executives taking precedence over other workers. In this talk, CB Bhattacharya, a visiting Stanford professor and author of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, examines why the traditional approach to CSR should be reexamined. Speaking at a seminar organized by the Stanford Center for Social Innovation, he details how his research supports stakeholder-driven corporate social responsibility initiatives. He explains why this change from top-down to stakeholder-driven initiatives means higher returns for us all.