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Tag: Corporations

FEMA administrator Craig Fugate on environmental disaster recovery and corporate responsibility
Government

National Preparedness Month

Featuring Craig Fugate

For a community to maintain a healthy recovery, FEMA administrator Craig Fugate asserts that private and public groups must work collaboratively to help stabilize an environment after disaster.

The Hidden Costs of Cause Marketing - Thumbnail
Social Innovations

The Hidden Costs of Cause Marketing

By Angela M. Eikenberry 18

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.