Business Innovative ways to enhance corporate social responsibility

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From Marble to Formica

By Laura Beaudin

How the Union Bank of California attracts lower-income people to traditional banking.

Buying In or Selling Out?

By Dara O'Rourke

Socially responsible brands that merge with multinationals may be abandoning their principles

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Turning Conflict into Cooperation

By Peter Asmus, Hank Cauley, & Katharine Maroney

The Rainforest Action Network launched a consumer boycott of several Mitsubishi companies, leading to significant changes in the way the firm and many of its partners do business.

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The Other CSR

By Timothy M. Devinney, Patrice Auger, Giana Eckhardt, & Thomas Birtchnell 1

Consumers say they want to buy green products but they don't always follow through. There are, however, strategies corporations can take to increase sales of sustainable goods.

Expecting Returns - Bridging the Gap Conference

For years, many believed that socially responsible investments could simply not hold up to traditional investments. In this panel discussion from the Stanford 2005 Net Impact Conference, organized by the Stanford Business School, social capital market experts dispel the myths associated with socially responsible investing, and look toward the future of what is to come as more and more funds offer social choices.

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.