Business Innovative ways to enhance corporate social responsibility

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The Other CSR

By Timothy M. Devinney, Patrice Auger, Giana Eckhardt, & Thomas Birtchnell 1

Consumers say they want to buy green products but they don't always follow through. There are, however, strategies corporations can take to increase sales of sustainable goods.

Expecting Returns - Bridging the Gap Conference

For years, many believed that socially responsible investments could simply not hold up to traditional investments. In this panel discussion from the Stanford 2005 Net Impact Conference, organized by the Stanford Business School, social capital market experts dispel the myths associated with socially responsible investing, and look toward the future of what is to come as more and more funds offer social choices.

Kent Thiry - From Demoralization to Living Community

DaVita is the largest independent provider in the United States of dialysis services to people with chronic kidney failure. In 2000, DaVita was being investigated by the SEC and sued by shareholders. In this audio lecture recorded at Bridging the Gap, the Stanford 2005 Net Impact conference, Kent Thiry explains how building community and shared values bumped DaVita's market capitalization to $3 billion and turned it into a leader in its field.

Nonprofit-Private Alliances - Bridging the Gap Panel

The corporate world is oftentimes approached for favors, but very few evolve into mutually beneficial alliances between nonprofits and private-sector companies. As described in this audio lecture, First Book's Kyle Zimmer and Disney executive Kathy Franklin explain what it takes to build a successful long-term strategic relationship.

The Next Social Leaders - Bridging the Gap Conference

In this panel discussion, social entrepreneur veteran Laura Scher and more recent entrants, Kirsten Gagnaire and Jenny Shilling Stein, offer advice on what it takes to create a successful for-profit or nonprofit organization with a social purpose. The key components, they agreed, are a strong leader, a clear social mission, consistency, and focus.

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.