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Community Capitalists

By Michael Fitzgerald

The Oakland, Calif.-based office supply company, Give Something Back, donates all of its profits to charity. This practice has turned off some potential customers.

Cirque du Soleil Thinks Globally

By Brenda Branswell

Cirque du Soleil devotes 1 percent of ticket sale revenue -- or about $6.2 million -- to outreach programs for at-risk kids, many of whom struggle with poverty, drug addiction, or homelessness.

Bank on It

By Ken Yamada

Individual development accounts, special savings accounts for the poor that provide matching dollars, are helping people escape from poverty.

Going Head to Head

By David P. Baron

When activists miscalculate their strategic approach, their boycotts tend to falter and fade away, squandering important resources and credibility. Similarly, when companies mishandle their nonmarket strategies, they too pay a steep price.

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The Next Phase of Business Sustainability

By Andrew J. Hoffman 23

The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. Open access to this article is made possible by The Regents of the University of Michigan on behalf of the Erb Institute.