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Old standard “get-out-the-vote” phone call scripts made by volunteers simply asked people to participate in the election and reminded callers that voting was important. In this university podcast, Harvard professor Todd Rogers shares how political parties and other organizations are finding that subtle changes in language—even from a verb to a noun—can make a substantial difference in how many people cast ballots. He details approaches that work best, and significant results from recent elections. Rogers spoke at The Science of Getting People to Do Good, Prosocial Briefing held at Stanford.
Lessons from the voter turnout series, a collaboration between the Hewlett Foundation and SSIR.
A recent get-out-the-vote experiment shows that turnout in primaries can be cost-effectively enlarged and broadened by targeting voters who only vote in general elections and who are often ignored by campaigns.
Building on a quarter century of get-out-the-vote efforts, MTV’s 2016 “Elect This” campaign will encourage young people to vote in support of the polices that inspire them, rather than the political system that doesn’t.
Higher voter turnout in those primaries would help prevent polarization and encourage a well-functioning legislature.
In Democratic by Design, Gabriel Metcalf looks at how small-scale, self-organized projects that work outside the traditional structures of government and business can scale up to effect widespread social change.